207 on High

Elevating online brand presence and bookings for an accommodation group.

Issues

207 on High is part of an accommodation group offering premium accommodation in Fremantle, the Swan Valley and Cape Tribulation. The group was keen to elevate its online brand presence in a highly competitive market with the development of three new websites, complete with online booking functionality.

Solution

With visual appeal being a key driver for online bookings, web design formed a major component of the project. Working closely with 207 on High and the other brands to establish an understanding of each property and their respective markets, we delivered:

• Three distinctive web designs administered by a single content management system
• An integrated booking engine to facilitate online bookings by users and agents
• Search engine optimisation to maximise visibility and increase traffic to the accommodation sites

Benefits

All three properties booked up quickly after the launch of the revamped sites and new online booking engine, and they continue to maintain a consistently high level of online traffic and room reservations.
New properties can be easily added to the group, each benefiting from the booking system and platform. This was demonstrated with a new Swan Valley property three months after completion of the website.

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